How ITKonline empowers the whole management team!
By comparison, ITKonline places the power of interaction with each manager, individually. This enables your whole team to "work the numbers". It helps the team explore and fine tune the complicated workings of your businesses.

With full access to and use of tools that allow you to drill, graph, extract, and most importantly investigate aspects of the business requiring intelligent tools that will interpret and present the complicated range of data of multi faceted businesses, you will easily access critical data. ITKonline makes it possible for your entire management team to read off the same page - or should we say, screen!

How affordable is ITKonline?
As a browser (Internet Explorer) based product, there is no software required at the desktop. There are no third party license fees. There is no special hardware required to house the product.  So, not only have we thought about "what" we would offer to you as a re-modeled product, we also put great energy into identifying "how" we would get that product to you.

In reading about the latest trends in the IT world, you will undoubtedly come across the term "Software As A Service” - SAAS. The whole notion behind SAAS is that you are not buying hardware or software or paying for upgrades and the like. Instead, the whole solution is being provided to you as a service.

In your case, an initial investment into ITKonline centres around the effort needed to get you up and running on the product. A simple subscription fee then covers full access to the ITKonline environment on an ongoing basis. In adopting the SAAS model, CDS have made deliberate design efforts to make it possible to offer the product to you for minimal investment and ongoing cost whilst, maximising the offering and return back to you.

As has always been the way with ITK, each business has it own reporting requirements and complexities and this will impact the design of the solution we roll out for you.

There is no doubt that world of buying and selling cars is changing fast. Consumers have more tools available at call now and are more informed than ever before. They also have less time than ever to make decisions, based upon the impressions that you can make upon them. You, as motor vehicle dealerships, would know this more than anyone!

With all sorts of pressures placed upon the car industry including changing economic conditions - petrol prices, strikes affecting supply, etc - how does your virtual “shop front” make that critical point of difference when you are attracting customers? The pressures apply to used cars as well as new particularly when you consider the production of cheap new vehicles across all brands and the nature of the competition amongst brands and dealerships alike. By now, many of you already have websites. When was the last time you looked objectively at your website and asked the "consumer" in yourself these types of questions?

• I know the name of the dealership, but I want to access their website first. How do I get there?
• How professional does this organisation look based upon it's online presence?
• Would I buy a car from this organisation based on how the site looks?
• If I need to know something about the dealership, is that information readily available?
• What services does the dealership offer?
• How do I get to the dealership?
• Do I feel the need to contact the dealership because there is a benefit to me in doing so?

Does the website convey the right kind of message to me, the consumer?

• Does it show its point of difference?
• Does it reflect trustworthiness, honesty & integrity?
• Is it offering a valuable service?
• Is it informative?
• Does it have testimonials?
• Does it show availability?                       

Another scenario - I am a prospect that is after a specific vehicle....

• Does this dealership have a suitable car on offer?
• If not, can the dealership help me find it?
• Do I know enough about the car to be able to tell exactly what it is?
• What does the car look like?
• What kind of warranties / guarantees / services can I come to expect from this dealership when I am contemplating making perhaps my second or even largest spend on?

It is important to create and maintain a "personality" that projects the qualities that you want your customers to genuinely feel about your business. It is equally important to capture emotions as well as deliver a strong message within your website.

For those you who have found this article to be a waste of time, I congratulate you on having already spent the time to make yourself known to the world as a unique and interesting entity via your website.

Even if this is to simply reinforce important sales information - which you should regularly do – make sure that your "online salesperson" is doing the best job it can. Remember it is readily available to your customers 24 / 7 and it is not costing you a cracker in commission. I hope that the 5 minutes it took you to read these sales tips were worth it.

If you think there are some areas of your website that are deserving of attention, then we are here to help. Contact us on 1300 765 237 or support@completedealerservices.com.au to find out more about our service that can help you improve, promote or make that point of difference for your organisation.